What are domain names?

What are domain names?

Domain names are the web version of real estate. Only one of each name can exist in any extension. Why the big deal about domain names? Well because there is only one name they become valuable just like prime real estate. Names that are short, popular and easy to remember tend to be the most valuable. Would you remember “computers.com” or “adfteryu.com”? That’s why the fist example recently sold for over 2 million dollars and the other isn’t worth a nickel. Search engines also place a very high importance on the search term being a part of the web address. So if a user searched “mortgage” having the word “mortgage” in you domain name is a big plus.